Metro Couple Opens Almond Pecan Butter Business with Smooth Success
By Justin Pazera. CREATED Apr 23, 2014
Saunder County, NE — Sometimes one spoonful just isn’t enough when it comes to sweet stuff. That’s what one metro couple is finding out with their business, mixing almonds and pecans with a kick. Megan and Paul Potts are personal trainers. They take healthy living seriously. They’re now running a successful business – not training people but helping them satisfy their sweet tooth.
Tucked away off a country road in Saunders County, Megan and Paul Potts churn out pure goodness. ‘It’s like crack,” said Megan. Call it a play on words but their business Cracked Nut Butter is running just as smooth as their product. But, go back to 2011, it was nothing like this. They were in an apartment playing with recipes for their clients who wanted a sweet treat in their diet.
“We would play a little with protein almond butter,” said Megan. “But if you’ve even had plane almond butter, it’s really vanilla and just very plane and flat. That’s why a lot of people coming over from peanut butter have a really hard time with almond butter. So that’s why we chose pecans to add some of that complexity.”
Today things are more complex. They churn out enough nut butter to keep 70 different retailers stocked, doing it all in a tiny 185-square foot kitchen. It’s all done basically by hand. The Potts will fill and label about 24,000 jars in one month.